API & Data Usage Disclosure

Purpose

EcomSolveBD is a B2B SaaS for ecommerce merchants. APIs are used solely to provide attribution, reporting, and server-side conversion delivery services the merchant configures — not for unrelated data mining or resale.

Google Ads API

Compliance: Google Ads API Terms, OAuth policies, and customer data terms for enhanced conversions.

• Read campaign structure and performance metrics for reporting.
• Create/manage conversion actions when merchant provisions tracking.
• Upload click conversions with gclid/gbraid/wbraid and user_identifiers for enhanced conversions.
• Verify enhanced conversion account settings status.

Google Analytics 4

• Measurement Protocol and Admin API (where connected) for event and property configuration aligned with merchant setup.

Meta Marketing API & Conversions API

Compliance: Meta Platform Terms, Business Tools Terms, and CAPI parameter requirements.

• Sync ad account insights for unified reporting.
• Send server events (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase) with fbp/fbc and hashed user data when available.

TikTok Marketing API & Events API

• Sync advertiser reporting metrics.
• Send web events with ttclid and hashed identifiers per TikTok specifications.

Rate limits and abuse prevention

We respect platform quotas, implement backoff, and monitor for anomalous usage. Merchants must not use the service to circumvent platform policies.

Data retention for API payloads

Request/response metadata may be logged in Events Sent for merchant debugging. Retention follows our Privacy Policy and merchant account status.